Blue Ocean Strategy
Play Windows Media Sample  Play Real Sample

Blue Ocean Strategy

Author : W. Chan Kim and Renee Mauborgne
Peformed By - Z. Furman
Published By : Gildan Media Corp.
Duration : 7 hours
Categories : Strategy & Business Development
Marketing
Sales
Download Price : $24.98
Buy Now!
 
“Don’t Compete with Rivals—Make Them Irrelevant!”
 
 
Winning by Not Competing! This International Bestseller upends traditional thinking with principles and tools to make the competition irrelevant.
In a book that challenges everything you thought you knew, W. Chan Kim and Renée Mauborgne assert that tomorrow’s leading companies will succeed, not by battling their rivals for market share in the bloody “red ocean” of a shrinking profit pool, but by creating "blue oceans" of untapped new market spaces ripe for growth.
Based on a study of 150 strategic moves, spanning more than a hundred years and thirty industries they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
·         Reconstruct market boundaries
·         Focus on the big picture
·         Reach beyond existing demand
·         Get the strategic sequence right
·         Overcome organizational hurdles
·         Build execution into strategy
 
“I recommend Blue Ocean Strategy to any executive in the private or public sector. It shows how to break from the status quo, create a winning future strategy, and execute this fast at low cost. As much a practical guide as an eye-opener.”
                                    --William J. Bratton, Chief of the Los Angeles Police Department,
                                       Former Police Commissioner of the City of New York
 
Author
W. Chan Kim is the Boston Consulting Group Bruce D. Henderson Chair Professor of Strategy and International Management at INSEAD.
 
Renée Mauborgne is The INSEAD Distinguished Fellow and a professor of strategy and management.
 

Other titles you may be interested in

Way to Wealth

Way to Wealth

Author : Benjamin Franklin
Peformed By - Benjamin Franklin
Published By : Gildan Media Corp.
Duration : 20 minutes
Categories : Strategy & Business Development
Training and Development
Management
Finance & Investment
Knowledge & Learning
Download Price : $3.98
The first American book on personal finance, The Way to Wealth by Benjamin Franklin is still the best and wisest money book ever written. See full description...
Optimum Mind Performance Series: Affirmations for Enhancing Inner Organization

Optimum Mind Performance Series: Affirmations for Enhancing Inner Organization

Author : Elizabeth Bohorquez, RN, C.Ht
Peformed By - Elizabeth Bohorquez, RN, C.Ht
Published By : International Medical & Health Writers, Ltd.
Duration : 1 hour 17 minutes
Categories : Stress Management
Time Management
Success
Management
Strategy & Business Development
Download Price : $19.95
Utilize original affirmations & specialized imagery to organize your mind & enhance your creativity. See full description...
Help You Need, The

Help You Need, The

Author : William Brand (Billy)
Peformed By - Anonymous (Male)
Published By : Gregg R Watson
Duration : 1 hour 43 minutes
Categories : Leadership
Management
Marketing
Starting a Business
Strategy & Business Development
Download Price : $24.85
Eliminate 90% Of Your Workload By Hiring The Help You Need! Now You Can Enjoy Your Free Time Doing What You Want & Make More Money All At The Same Time! See full description...
Ultimate Sales Machine, The: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Ultimate Sales Machine, The: Turbocharge Your Business with Relentless Focus on 12 Key Strategies

Author : Chet Holmes
Peformed By - Anthony Heald
Published By : Blackstone Audio Inc
Duration : 9 hours
Categories : Sales
Strategy & Business Development
Management
Marketing
Download Price : $39.95 $19.95
The only lasting way to enhance your productivity and growth is through a systematic, disciplined focus on a handful of basic concepts. Spend an hour per week on each “impact area” of your business and you will be astonished at how much you can accomplish See full description...

Internet Startups

BunkerMulligan
Last Chance Millionaire
#1Business Tool | The Insider's Guide to Sales, Marketing and Negotiation
#1Real Estate Investing | The Lazy Way to Buy Real Estate
25 Sales Strategies That Will Boost Your Sales Today, The
A Guide To Time Management
Acres of Diamonds: The Secrets of Success
Art Of Money Getting, The
As A Man Thinketh: The Secrets of Success
Blogsense
Blue Ocean Strategy
Business Metamorphosis
Carrot Principle, The
Character Building Thought Power
Cyber Law
Dial Success
Doing Business in China: How to Profit in the World's Fastest Growing Market
Dream Manager, The
E Myth Mastery
E Myth Revisited, The (Unabridged)
eLeadership
Entrepreneur Starter Kit, The
Every Move Must Have a Purpose
First 90 Days, The
Getting Away From The Hype
Good Business
Grant Writing Your Dreams True
Greatest Thing in the World, The
Guerilla Marketing 101
Help You Need, The
How To Buy Into Success
How to License Your Million Dollar Idea
How to Sell Sell Sell and Smash Targets Every Month
How To Work From Home As A Freelancer
How To Write Super Profitable Articles & E-Mails Just Like A Pro
If You Don't Have Big Breasts, Put Ribbons On Your Pigtails
Information Technology for Small and Home-Based Businesses
Innovate Like Edison
Innovative Internet Marketing Strategies
JJ Childers - Big Seminar Preview Call - Atlanta 2005
Joe Polish - Big Seminar Preview Call - Atlanta 2005
Joe Polish - Big Seminar Preview Call - Los Angeles 2005
Kirt Christensen - Big Seminar Preview Call - Los Angeles 2005
Kirt Christensen - Big Seminar Series - Dallas 2003
Last Chance Millionaire, The
Last Chance Millionaire, The (Unabridged)
Lawyer Up
Leaders At All Levels
Leadership Challenge
Lean Thinking
Long Tail, The: Why the Future of Business is Selling Less of More
Magic Story, The: The Secrets of Success
Majesty of Calmness, The
Message to Garcia, A: The Secrets Of Success
Microtrends: The Small Forces Behind Tomorrow's Big Changes
Net Worth
New York Times: Board of Directors
New York Times: Business Planning
New York Times: Forecasting Budgets
New York Times: Going Global
New York Times: Growing & Managing a Business
New York Times: Organizing A Company
Niche Riches
Often Wrong, Never in Doubt
Optimum Mind & Body Performance Series: Enhancing Focus for High Level Achievement
Optimum Mind Performance Series: Affirmations for Becoming Assertive
Optimum Mind Performance Series: Affirmations for Building Persistence
Optimum Mind Performance Series: Affirmations for Decision Making
Optimum Mind Performance Series: Affirmations for Enhancing Inner Organization
Optimum Mind Performance Series: Affirmations for Enhancing Time Management
Optimum Mind Performance Series: Creative Time Management
Optimum Mind Performance Series: Enhanced Goal Achieving
Optimum Mind Performance Series: Enhancing Inner Organization
Optimum Mind Performance Series: Enhancing Workplace Self-Confidence
Patent Pending
Perfect Presentation Skills
Portal Profits
Power Publicity
Prince, The
Ready, Fire, Aim: Zero to $100 Million in No Time Flat
Rich Dad's Advisors: Box Set Vol 1
Rich Dad's Before You Quit Your Job
Rich Dad's Real Estate Advantages
Rich Dad's Success Stories
Rich Schefren - Big Seminar Preview Call - Los Angeles 2005
Science of Getting Rich, The (with bonus)
Science of Getting Rich, The: The Secrets of Success
Search Engine Success - Do-It-Yourself Guide
Secrets of Success, The
Secrets To Aggressively Growing Your Online Business Using Offline Advertising, The
Skip The Mistakes
Software Outsourcers Bible, The
Starfish and The Spider, The: The Unstoppable Power of Leaderless Organizations
Stephanie Frank - Big Seminar Preview Call - Los Angeles 2005
T Harv Eker - Big Seminar Preview Call - Atlanta 2005
T Harv Eker - Big Seminar Preview Call - Atlanta 2006
Think and Grow Rich
Think And Grow Rich
Three Tensions, The
Tools To Make Your Website Profitable
Ultimate Sales Machine, The: Turbocharge Your Business with Relentless Focus on 12 Key Strategies
Use Your Business Card
Using Public Data to Create Low-Cost Internet Startups
Wake Me Up When The Data Is Over
Way to Wealth
What Clients Love
Wink and Grow Rich (Part 2)
You Need to Be a Little Crazy
You're Hired
Site Map

 

 feed

Copyright 2008 © All Rights Reserved www.bunkermulligan.net